Brand Guidelines
This is a guide to the language and design elements that make up Kentucky Eagle’s identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.
Logos
Primary Logo
The Kentucky Eagle logo incorporates three elements: the name “Kentucky Eagle” in a bold typeface, the signature of our founder “O A Bakhaus,” and the year we were established. These three components speak to the core of who we are – a bold voice, rooted in tradition.
This is our primary logo for all communications. Do not stretch or skew this logo. Always ensure that the signature of “O A Bakhaus” appears behind the name of the company.
One Color Logos
Minimum Size
Clear Space
Colors
Our Colors
Consistency in color strengthens brand recognition. Our color palette includes two selections: dark gray and gold. These colors harken back to our 70th Anniversary Campaign and represent the personality of Kentucky Eagle. They are bold and confident, while also pairing well with the brands we distribute. Only use colors from our designated palette to help reinforce our values in all of our internal and external communications.
Dark Gray
RGB 26 / 26 / 26
CMYK 72 / 66 / 65 / 78
PANTONE 447 C
HEX #1A1A1A
RGB 26 / 26 / 26
CMYK 72 / 66 / 65 / 78
PANTONE 447 C
HEX #1A1A1A
Gold
RGB 128 / 118 / 77
CMYK 47 / 43 / 76 / 18
PANTONE 450 U
HEX #7E785A
RGB 128 / 118 / 77
CMYK 47 / 43 / 76 / 18
PANTONE 450 U
HEX #7E785A
Color Definitions
Color works differently in print than on screen, so you’ll need different color codes for each.
Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.
CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.
Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.
RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.
HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.
Typography
Example
Headline
Barlow Black
Barlow Black
Subheading
Open Sans Italic
Open Sans Italic
Body Copy
Open Sans Regular
Open Sans Regular
Language
Name
We are Kentucky Eagle. When writing our name, never use the acronym KE or KYE or KEI. Do not use the modifier “inc.”
We are Kentucky Eagle.
We are Kentucky Eagle Inc.
We are KE.
We are KEI.
We are KYE.
We are KE.
We are KEI.
We are KYE.
Headlines
- Family Built. Locally Driven.
- Death, Taxes, Beer Delivery
- Every Damn Day
About Kentucky Eagle
Kentucky Eagle is in the happy hour, long weekend, after 5 o’clock business. We are a family-built company, delivering the best beer, wine, and spirits come hell or high water. Our team works harder and longer, striving for excellence in everything we do. We are leaders in the industry. And we’re proud of it.
Origin Story
During the Great Depression, OA Bakhaus took a risk and relocated his family from Oklahoma to Lexington, Kentucky to make a better life. He worked tirelessly, acquiring several businesses, including the purchase of Bennie Robinson, Inc in 1948 – the one that would become Kentucky Eagle. A lot has changed since then. Beers have come and gone; the business has grown in size and scope. Second generation leader Ann Bakhaus took the company from an exclusive Anheuser-Busch distributor to a total beverage distributor. What hasn’t changed is the will to go above and beyond every day. Excellence in all we do. Connection to community.
Today, Mr. Bakhaus’ legacy is carried on, through the third generation of leadership and the work of the entire Kentucky Eagle team.
Short Purpose Statement
We deliver good times by distributing beer, wine, spirits, and snacks to your favorite outlets.
Long Purpose Statement
We deliver good times by distributing beer, wine, spirits, and snacks to your favorite outlets,
assuring quality control through our product knowledge. With a strong family legacy and
dedicated family of employees, we push ourselves to succeed every damn day.
assuring quality control through our product knowledge. With a strong family legacy and
dedicated family of employees, we push ourselves to succeed every damn day.
Vision Statement
We are leading Kentucky Eagle into a new era of innovation. We intend to be the most
forward-looking distributor in our industry, challenging the status quo every day.
forward-looking distributor in our industry, challenging the status quo every day.
Core Values
Teamwork: Because it takes four wheels to drive a truck.
Accountability: Don’t pass the buck. Keep it to spend on your favorite beverage.
Integrity: Do what is right. Not what is easy.
Community: To move forward we have to give back.
Accountability: Don’t pass the buck. Keep it to spend on your favorite beverage.
Integrity: Do what is right. Not what is easy.
Community: To move forward we have to give back.
Core Values Graphic
Collateral
Business Card
Use this template when making standard 3.5” x 2” business cards.
Letterhead
Use this template when making 8.5” x 11” letterhead.
No. 10 Envelope
Use this template when making #10 envelopes.
Folded Notecard & A6 Envelope
Use this template when making 4” x 6” folded note cards and A6 envelopes.
Truck Door Decal
The logo for the door decal on your trucks should be 21.5 x 15.5 inches.
Trailer Front
Use this design for the front of your trailers and trucks. As the specific size will very depending on vehicle, contact Tate Russell for design files.
Trailer Back: Option 1
Use this design for the back of your trailers and trucks. As the specific size will very depending on vehicle, contact Tate Russell for design files.
Trailer Back: Option 2
Use this design for the back of your trailers and trucks. As the specific size will very depending on vehicle, contact Tate Russell for design files.
Trailer Side: Option 1
Use this design for the side of your trailers and trucks. As the specific size will very depending on vehicle, contact Tate Russell for design files.
Trailer Side: Option 2
Use this design for the side of your trailers and trucks. As the specific size will very depending on vehicle, contact Tate Russell for design files.
Draft Trailer
Use this design for the side of your draft trailers. As the specific size will very depending on vehicle, contact Tate Russell for design files.
Flag
Use this template when making a 36×60 inch flag.
Koozies
Use this template when making “Every Damn Day” koozies.
Outlook Email Signature and Instructions
Powerpoint Template
Social Media Assets
Use these images on all Kentucky Eagle social media platforms.
