Primary Logo

This logo is the guiding post for the Kentucky Eagle 70th Anniversary campaign. It conveys the future and past of our work and the character of our organization. It is our primary logo for all communications.

Inverse Color Logo

Inverse color logo

Logo Examples

Clear Space

Always keep a standard amount of white space, measured by the K in Kentucky, around the outlined logo.

Improper Uses

1. Do not stretch or skew the logo.
2. Do not pull apart the logo.
3. Do not color the logo.
4. Do not rotate the logo.
5. Do not add elements to the logo.
6. Do not adjust letter spacing in the logo.
7. Do not outline the entire logo. Only use the outlined version provided above.
8. Do not add drop shadows to the logo.

Color has an enduring emotional appeal. The Kentucky Eagle 75th Anniversary campaign colors are bold and confident. By pairing the colors consistently, you can harness Kentucky Eagle’s personality.

Brand Typefaces

Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Kentucky Eagle’s 70th Anniversary Campaign.

Bebas Neue Bold is the general headline font. The body copy font is Roboto Mono Light. Brothers OT Bold is the campaign headline font.

Headline

Body Copy

Campaign Headline

Foundational Language

Company Tagline

Campaign Tagline

Letterhead

Truck Wrap #1

Truck Wrap #2

Flag

TShirts

Koozies

Core Values Graphic